Have you heard of Ruche?

I came across Ruche, a home-grown "vintage inspired boutique with a modern touch."  If you're a fan of Modcloth, you'll probably like Ruche for its similar style - and because it's more affordable! I love the perfect blend of effortlessly casual and bohemian chic; not to mention the absolutely gorgeous catalog photos. See...

You could be wearing a potato sack and a little red lipstick would still make you look super fab. 

I feel myself wanting to be swept into these pictures whenever I look through them. Hey, maybe I'll find a dress for my sister's SoCal wedding here!  Time to shop... later peepz.